Our Story

Annina, is a celebration of unapologetic free-spirited style. Drawing inspiration from a blend of “Tracht” (traditional dress), historical dress, costume design, and art history, Annina’s creations weave together a tapestry of Bavarian folklore, alpine tradition, and old-world glamour. With a nod to retro aesthetics and the bold energy of the 60s and 70s, the brand infuses a sense of rock ’n’ roll rebellion into the aristocratic elegance of luxury fashion. Each piece is carefully handmade in the UK, Italy, and Bavaria, with a strong commitment to sustainability.

A lot of the collection’s pieces are only produced in small batches and created form hand sourced materials including vintage fabrics and trims. 

Annina blends fashion and tradition to offer superior, one-of-a-kind garments that exude both luxury and individuality. Rooted in the heart of Bavaria, Annina embraces folk costume elements while merging them with modern flair, creating a truly unique fashion experience that celebrates and cultivates heritage, craftsmanship and integrity.